Our Mission

We are on a mission to reduce the environmental impact of ecommerce through community and educational resources. We believe every ecommerce business can be part of the solution rather than the problem.

Reduce Emissions & Overconsumption

We love to play in our natural environment - surfing, climbing, hiking with the dog. But the industry we work in (ecommerce), needs to change so that we can all continue to enjoy this. When it comes to emissions, overconsumption and waste, ecommerce is hugely problematic - this includes your digital carbon footprint. We're here to show you how your ecommerce business can be part of the solution, rather than the problem.

something has to change

No More Sustainability Overwhelm

We understand the frustrations of not knowing where to start when it comes to creating a responsible, sustainable or regenerative business and if what you're doing is "good enough". We have built a community and resource hub to put you on the right path - breaking it down in to small, easy steps and introducing you to experts that can help you.

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The MindfulCommerce Sustainability Guide

Align with conscious consumers, get ahead of the competition and help our planet to thrive as a result of your business existing. Our Sustainability Guide walks you through the 6 core Sustainability Pillars derived from our Sustainability Framework. Delivered via our community platform with a bonus on-demand 6 day challenge, you'll be full to the brim with quick wins and big wins, inspirational examples of brands doing sustainability well and links to experts who can help you on your journey.

Mindful Sourcing

This pillar is all about your Supply Chain. Covering sustainable materials, ethical sourcing, ethical practices and supply chain transparency.

Mindful Products

This pillar is all about how to ensure your products make a positive difference for our environment, the planet and people. Covering how to reduce waste, innovate and to do so transparently.

Mindful Deliveries

This pillar explores the ways in which you can minimise the impact of the final journey your products take as they're sent out to your customers. Covering packaging use, deliveries & returns.

Mindful Footprint

This pillar helps you measure and mitigate the footprint that your operations leave on our planet. We go beyond simply looking at the carbon footprint of your physical entities, we consider your digital footprint, too!

Mindful Communications

In this pillar, we explore how you can spread the message about the good work you're doing. You'll build awareness of the issues in ecommerce and inspire other brands to take action.

Mindful Business

In this pillar, we invite you to reflect on what's underpinning your business. Covering sustainable consumption, stakeholders, purpose, circular economy, social impact and more.

Embed sustainability into your business with MindfulCommerce


Open Community

Our community facilitates the connection between ecommerce brands, tech solutions and service providers. We work together to make ecommerce more mindful and positively impactful.

Expert Directory

Find the expert input you need to grow your ecommerce business - sustainably. Our curated list of service providers, tech solutions and freelancers are ready to help amplify your responsible business growth.

Education Hub

Access a rich library of helpful resources for your ecommerce business to learn and grow with our education hub and Sustainability Guide - specific to ecommerce.

Join the community today

There's no Planet B!

It's time you leveraged your business to make a real difference in the world! Join the MindfulCommerce Community today!

Let's do this together

Leaders in practicing sustainable business & supporters of MindfulCommerce

Earthchain sponsors MindfulCommerce
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