Education Hub

Announcing the fith article in our Mindful Masterclass series – a collection of pieces which focus on the brands that we believe are showing truly interesting or exemplary behaviour when it comes to mindful practices. Let's look at Path's communications.

Today is our sixth and final Mindful Masterclass - turning our focus towards Mindful Business – adding to the showcase of brands that we believe are doing interesting or impressive things in sustainability. Let’s delve into the brand BuyMeOnce!

Next up in our Mindful Masterclass series, we’re turning our attention to Ecover, and the Footprint pillar of our Sustainability Guide. Let's take a deep dive into their mindful footprint.

Introducing the third instalment of our Mindful Masterclass series – a run of articles which explores some of the brands we believe are going above and beyond in demonstrating best practices in sustainable ecommerce. In this masterclass, we spotlight Lush.

Introducing the second addition to our Mindful Masterclass series – articles which highlight the brands going above and beyond for sustainability. In this masterclass, we take a look at the brand AnotherTomorrow.

Welcome to the first in our Mindful Masterclass series. We will be shining a light on some of the brands doing amazing things for our planet and striving to make the world of ecommerce that little bit greener and inspire others. Starting with UpCircle!

It's that time of year again, our feeds and newsletters are inundated with seemingly endless ways for brands to maximize sales this holiday season. it can feel exhausting to keep up, Jebbit's here to help...

Blue / Green Friday is a perfect opportunity to educate, do something good and position yourself as a conscious business. Do it right this year with our ideas.

Second-hand is no longer seen as “second best”, it’s a trend across the globe and consumers are loving it! Recommerce, resale and the circular economy is booming, so what are you waiting for?

This article is brought to you by Spark & Bloom, a mindful branding studio helping ethical business owners integrate their environmental values into their brand. Brand strategy is the precursor to brand design. Read on if you need some branding direction.

As ecommerce businesses continue to grow and expand, it's essential to consider the impact our brands have on the environment. Building a more mindful, sustainable, and eco-friendly ecommerce brand can help to reduce our impact on the planet.

Selecting a web designer agency can be daunting - your website is the cornerstone of your ecommerce business, after all. We’re here to help you figure out who to take the leap with and how to get the website you’ve always dreamed of.

Shopping online is the new norm – and not just for millennials and Gen Z, Baby Boomers and the Silent Gen want in, too! Even those in their 80s and 90s are managing to shop online. How will you stand out?

Did you know that the MindfulCommerce Community is currently seeking support? We're not looking to get rich here – the purpose of this movement is solely to progress the cause of a more sustainable ecommerce industry. But we do need to keep the lights on.

A well-written product description has the power to move your customers through your sales funnel. By optimising your product description for your target audience, getting creative and clearly communicating your product benefits.

Chances are you were glued to the coverage of COP26 last year. But what are the tangible takeaways that our ecommerce industry has picked up to run with?

In this article, we’ll explore some of these key areas of focus that can help you build out a template sales strategy that boosts your bottom line in a way that aligns with your sustainable business’s deeper ethos.

Instead of shouting sustainability practices from the rooftops, businesses are concerned that “sticking their heads above the parapet” could make them an easy target for criticism. But, this is just as bad, if not worse than, Greenwashing.

As a business owner, you know that how we position our brands within the marketplace matters. No matter the vertical or the space, it’s important to clearly communicate who you are, who you’re serving – and what you stand for (your values)...

We believe the recent announcement of the new Green Claims Code is well worth sitting up and paying attention to. What is it and how might it change your business?

Before making a “green claim” in your marketing, take the time to understand how your product, service, brand or business has an impact – both positively and negatively – on the environment for its whole life cycle. Don't risk breaking the law!

It’s not enough to pay lip service to the planet. Conscious consumers are wise to greenwashing, when it comes to supporting businesses who are making a tangible effort to protect the planet, shoppers are looking for proof that you’re taking real action.

Shopify Plus is all about growth, opportunity and potential. With their commitment to carbon neutrality, Sustainability Fund and conscious app development, we also happen to think they’re a pretty great platform choice for the more mindful merchant.

We’ve selected six podcast episodes which put the eco- in ecommerce, inspiring you to reach your full potential as a founder and growing your business while keeping sustainability front and centre.

You’ve started your ecommerce business, now you want sales! The best way to boost engagement & revenue? A clear brand position. Without getting this critical element - really, the very foundation of your offering - in place, you’ll struggle to see results.

In this article, we'll be exploring how this USP did double duty when it came to helping the business advance - not only appealing to the conscious consumer - but also helping to unlock crucial funding that helped advance their marketing budget.

According to the Sustainability Annual Trends Report (2020), ecommerce has experienced rapid growth in recent years. While this is good news for merchants, it’s come at the cost of unprecedented environmental impact.

We thought we’d pull together a concise round-up of some of our leading community experts. They're all listed within the MindfulCommerce Directory, meaning they also aspire to the same eco-friendly, ethical standards that you hold your own business to.

Steven Clift, the CEO of GoodCarts, is a very active member of MindfulCommerce and we adore him, he gets up at an incredibly early time to make our meetups - legend! Let's see what they're up to at GoodCarts!

Social media is quickly becoming consumers' preferred shopping channel. Like a lot of trends, the pandemic accelerated social commerce (last year, stuck-at-home consumers worldwide placed $474.7 billion worth of sales through social media posts).

When it comes to selling online, fashion is a vertical that continues to dominate. Over the last year, the revenue of this market has grown by 7%.

What should ecommerce merchants be doing to optimise their chances of luring back loyal customers, time and time again? Let’s explore some of your options…

MindfulCommerce is - first and foremost - a community and we love to bring people together! Keep up to date on upcoming events and catch replays of past events, too!

The MindfulCommerce Directory exists to connect ambitious ecommerce brands to the expert advice and technology they need to grow their businesses.

We all want to build up a bigger following of customers. But when it comes to knowing how to get more interest in and support for your ecommerce brand, what's the best strategy – retention or acquisition?

When it comes to pioneering attitudes to retail, Patagonia have always been leaders. At MindfulCommerce, we have huge respect for everything they're doing in the apparel space, leading the charge towards a more sustainable, ethical industry.

As responsible retailers, we cannot avoid the fact that ecommerce is a contributing factor to oceanic pollution. This article will explore the issue, and some of the ways we can start to try to turn things around.

As an ethically-minded ecommerce retailer, you might find yourself at a bit of a moral crossroads. On one hand, let's go get some sales! On the other... are we encouraging mindless overconsumption of unnecessary purchases?

When it comes to packaging, it’s easy to get lost in a sea of labels! What’s the difference between bio-degradable and compostable? Or does recyclable win out in terms of longterm impact on resources?

When it comes to sustainability within the world of ecommerce, our thoughts often default to the impact of packaging and shipping. Something of a "necessary evil" within the industry.

How can you be sure that the packaging you're selecting really is the best choice – for your brand, and for the planet? What's "right" for your brand?

Conscious consumerism is on the up! The online retail industry is finally waking up to the scary truth of the carbon crisis. How is Shopify taking action to help its merchants be part of the solution?

Ecommerce has a dirty secret that more people need to know about. Your business website or online store has an environmental impact all of its own - and not enough ecommerce professionals are acknowledging or talking about this fact.

So many people fail to recognise that while their digital properties may be hosted up on the intangible, organic-sounding "cloud" - this is actually being powered by very real, very resource-hungry data centres.

The outcome of better, more genuine communication? Deeper relationships. Improved loyalty. Brand advocates. More repeat orders. Great reviews. We could go on, but we're sure you've got the idea...

We wrote this article in the hopes that by sharing a few simple pointers from our Sustainability Framework ⓒ, you'll be able to consider sustainability and ethics at the very start of your journey - before you make any major decisions!

It was an alignment with values that first drew Nama Studio to create their MindfulCommerce Directory listing.

And yet... Has Earth Day become something of a box-ticking exercise? A few worthy social media posts, and that's our bit done for the year? A feel-good free pass for corporations' greenwashing?

Today, online shoppers expect more from the brands that they buy with. Value, service, delivery times; all important. But so too are values. In fact, 71% of consumers prefer buying from brands aligned with their values.

How can you create better customer connections for your ecommerce brand and protect the planet at the same time?

One of the best things about working within the ethical ecommerce space? We're all in this together.

The MindfulCommerce Directory aims to connect truly exceptional ecommerce specialists with ambitious, conscious brands.

A huge part of the MindfulCommerce mission is education and awareness – we want to get the ecommerce industry up to speed and really well-versed in all aspects of sustainable online retail.

We are in the midst of a climate and ecological emergency – with experts saying we have less than a decade to make far-reaching changes to our lifestyles to avoid the worst impacts. And this is changing the way people shop.

#001 How to build & design a low carbon brand & website

In this episode Krissie talks to Saskia and Nico from HeyLow - a creative studio designing and building low-carbon brands. We talk about the disturbing fact that the internet is dirty and every website has a digital carbon footprint.