Okendo offers a new standard in customer reviews, placing a strong focus on helping online retailers build trust and boost sales. The vast majority of ecommerce customers choose to interact with reviews before making a purchase. Okendo ensures customers have access to a rich array of beautifully integrated, media-rich content to help make their decisions easy. From customer product photography to video reviews, user generated content is a powerful form of social proof. Okendo’s streamlined solution enables content to be efficiently collected and then put to use across product pages, social channels, paid marketing campaigns and more. How does this help your brand become more sustainable? By ensuring your customers are better informed about your products (with regard to everything from sizing through to colour and fit) - the chances of returns are drastically lowered!
Why we love this
It’s so important for ethical brands to understand and appeal to their customers’ core values, and Okendo makes it easy! Trusted by ethical super brands such as Finisterre, we’re big fans of Okendo here at MindfulCommerce. We love how Okendo helps with better insights into products from fellow customers. Okendo helps decrease return rates (a huge issue for sustainable ecommerce!)
One of their great strengths in our eyes, is the powerful array of integrations their solution offers. By joining forces with FourSixty, for example, they’ve enabled retailers to unify user-generated Instagram content with product reviews. This is huge for smaller, ethical brands who often lean heavily on Instagram for promotion.
Similarly, Okendo’s Attributes function lets sustainable brands get much deeper insight into the motivations of their audience - and put this to good use with segmented email marketing campaigns.